Final Marketing Plan and Presentation P - 8287 Words

Strategy Positioning Paper MKT421 Knox October 6, 2014 Susan Craver Strategy Positioning Paper Apple is one of the most innovative companies that were ever created to surface our technology world. Founder created it Steve Jobs and two others in 1976. Apple is an â€Å"American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers† (Apple Inc., 2014).Apple is most known for its hardware products such as the Mac computer, IPod, IPad, and the infamous IPhone smart phones, just to name a few. The sleek design of all these products mentioned, is one of the major components that separates this line from†¦show more content†¦According to Porter’s five competitive forces, however there may be a significant amount of competition almost immediately. Because of the fact that mobile device industry is so profitable there will surely be a number of threats of new entrants as has been the case for almost all advancements in the industry. One thing that Apple does have however is an extremely loyal customer base, which will certainly help with the success of the launch of the product. Apple customers are so loyal in fact, that some actually camp out in front of stores in anticipation of the release of a new product, in particular the iPhone. The threat of substitute products or services is also very prevalent and in fact to some degree already available. There are both portable chargers and flash drives already available however not as a combination, which is where our product is different from any other. There is also the factor of bargaining powers, both of the customers as well as the suppliers. Apple has a substantial production and distribution operation however, whenever a new device is introduced there is inevitably a backlog because of the popularity of the product. This in essence would create a bargaining power for the customer however since Apple is so popular and established it does not. This might however create a bargaining power for the suppliers because they know that the demand for the product is huge and they could possibly play on that to charge more toShow MoreRelatedRunning An Estate Planning Practice1577 Words   |  7 PagesESTATE PLANNING PRACTICE THUA G. BARLAY BARLAY LAW GROUP LLC CONYERS, GEORGIA Disclaimer: The material in this presentation has been prepared by Barlay Law Group LLC and is general background information about that practice current as at the date of this presentation. This information is given in summary form and does not purport to be complete. Information in this presentation, including any information, should not be considered as advice or recommendations to anyone in relation to running andRead MoreSyllabus Mkt 4212286 Words   |  10 PagesBusiness MKT/421 Version 12 Marketing Copyright  © 2011, 2009, 2008, 2005, 2004, 2003, 2001 by University of Phoenix. All rights reserved. Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Policies FacultyRead MoreThe Evolution of Modern Marketing Essay1154 Words   |  5 Pagesorder to understand marketing one must first analyze the history of production and sales as it advanced into a marketing based approach to customer satisfaction. By definition according to rdi, â€Å"marketing is a business philosophy, the process responsible for anticipating, identifying and satisfying customer current and future needs†(rdi, 2011). To appropriately cognize marketing, one must acknowledge the evolutionary progression that transpired allowing the concept of marketing to establish existenceRead MoreThe Aspects Of A Business3585 Words   |  15 PagesFor this research paper, I plan to explore the aspects of how to communicate effectively in business. For people who do not have a good understanding of what communication really is, it is the imparting or exchanging of information or news. In simpler terms, communication is how people get things done. Without it, nobody would know what to do or how to accomplish goals. Without effective communication in business, there is no business, so one must know how to communicate. 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The marketing mix should be reasoned, and internally consistent. The four Ps are; Product, Place, Price and Promotion. By using variations of these four components you have the ability to reach multiple consumersRead MoreThe Strategic Intent Of Each Company1523 Words   |  7 Pagesmanufacturing firm from Cleveland. This firm, in turn, sold the electronics division plants which manufacture computer chips to different investors. From this sale, the two plants were divided into separate companies, Acme Electronics and Omega. (Daft, 2015, p. 171) The purpose of this case study analysis is to look at the strategic intent of each company, their organizational goals, and how each company performed while competing for a major photocopier manu facturer’s project. Background As stated earlierRead MoreReview Of Changing Perspective Of Marketing Planning1334 Words   |  6 PagesCompile Marketing Audits 1.1: Review of Changing Perspective in marketing Planning: Marketing planning is a medium which helps a company to form different marketing strategies for gaining favourable market place where it can earn more profit. Marketing planning has undergone various changes in last decade because of dynamic environment, innovation, technology and changing preferences of customers. So in that context there are mainly two approaches of marketing planning: 1: Traditional marketing planRead MoreThe Company Image And The Performance Of The Division1694 Words   |  7 Pages selecting the products to start selling (decision was made focusing in the potential returns), establishing a reward program for the sales force and managers, training the company employees about hedge funds, designing the marketing material and having group presentations for clients all around the country, promoting the product with the company sell force, creating an internal Intranet system to inform the performance of the investments and keep a constant feedback of the product, and finallyRead MoreStarting and Naming a Business Essay1484 Words   |  6 Pagesfranchisees that consents use of the franchise’s trademark and trade name or marketing plan to sell products or services (Kubasek, Brennan, Browne, 2012, p. 791). Through a franchising arrangement franchisee can profit from implementing another’s efficacious business model. One of the most at tractive advantages is the high probability of success of 90 % as compared to 20 % for small businesses (Staring and Naming a Business Presentation, 2012, Slide 9). Other advantages include established franchise reputation